As a society, we grew accustomed to believing that technology advances linearly towards a better future, that the path of development is inevitable, and that it's only a matter of time before advancements arrive that improve conditions for everyone. This cognitive bias is common in all of us; we always expect someone else to solve the world's complex problems. At Givelo, we always believed this was a mistake, and that the only way to achieve true development is through organizations that look beyond simple personal enrichment, and take on the task of pushing these changes along the path each considers positive for the future of humanity. The Don't Settle culture is that feeling that drives us, it's behind everything we do, and deeply, it's the soul of Givelo.

From there, we created our slogan “DON’T SETTLE”, which alludes to that mindset of always questioning the conventional wisdom of how things are done; of always challenging ourselves to go that extra mile,

creating products that solve real needs for both consumers and producers. This mindset has been key to doing business in a different way, understanding that companies are made up of people and for people.

It's a direction, an attitude, a philosophy

It's what motivates us to give that extra pedal stroke and achieve that extra mile. It represents the energy that makes you stand out from the ordinary, to simply fulfill what we are destined to be: extraordinary in whatever we do. Our garments are just the vehicle that will allow us to leave the legacy of the Don't Settle culture in the minds of those who come into contact with the brand and, in this way, transcend.