Givelo is a cycling apparel company born in Medellín, Colombia, founded by three close friends who combined their passion for cycling and textile innovation. Since its creation in 2017, Givelo has maintained a clear philosophy: never stand still; always assume you can do everything better than before, and constantly apply technology to the world around you. Givelo seeks to combine high-performance technologies with global fashion trends and total social responsibility in every product it develops.

This is where the Don't Settle culture originates, paying homage to its original ideas and underpinning everything we do. This culture pushes us to break with conventional wisdom and seek new ideas that connect with cyclists on a deeper level.

Givelo now has its own identity within the global cycling industry, offering products that meet cyclists' needs through new textile technology and a unique aesthetic. Givelo considers itself a truly global brand, not adhering to standard seasonal changes, but to a fully fluid calendar, with continuous launches throughout the year. We understand that the cycling world is evolving faster than ever, and to make a real impact, we must constantly connect with our global customers at a local level.

Our mission is to create cycling apparel that consistently exceeds the expectations of all our customers and ensures forward momentum with every pedal stroke.