This is Givelo's second "Modern Classic" collection, which, after the high demand for the first one, had to be perfectly conceptualized. If you're not familiar with the concept, Modern Classic is all about "modernized heritage," in other words, learning from the past and bringing those characteristics into the modern era.

Like almost all Givelo's ideas, it starts with the fabric. For this collection, we knew that the original jersey material had to be present again; however, we also wanted to add something new and special. That's how, after revisiting our supplier and numerous samples of new materials, we settled on our new waffle-textured jersey, which perfectly encapsulates the entire concept of this collection. This textured fabric generated the initial ideas about how we wanted to present the collection, with its classic, elegant, and technological characteristics.

A new element that came into play in this video was the format; we decided to film several short takes of different scenes, instead of a longer video, as is usual. Not only did we want to break the standard routine, but also adapt to user attention and social media platform algorithms. More and more, we see that the content we create serves as a bridge to our brand. The new videos have had the best traction of any before, and we have been able to share more content with you.

We will soon be filming our next collection and will begin to apply a similar theme. Don’t Settle!