Before we begin, it's important to understand why we call this collection "Essentials". Normally, our minds tend to lean towards the concept of something a bit more "basic". For Givelo, our "Essentials" line is directly linked to what is essential for cycling; it describes, through multiple avenues, the purity behind cycling. In our latest collection, a pure emotion of cycling is directly linked: "when calm turns into chaos."

How do we apply artificial intelligence? Designers have always relied on their creativity and skill to produce visually stunning graphics that captivate audiences. However, with the advent of AI image tools, the design process has been revolutionized. Now, AI image tools can provide designers with a wealth of resources that facilitate the creation of complex designs, in addition to allowing them to save time.

The result, as seen above, was a series of images representing distinct moments of calm and chaos. These images were fed into our design process, manipulated and adjusted time and time again until we were completely happy with the graphic. The final multi-layered print was too complex for Ai tools to create from scratch, but they provided a huge amount of content for our designers to work with.

What became clear is that asking the right question is a new skill for using Ai. For now, you won’t find the finished product with Ai tools, but rather inspiring images to kick-start or speed up the design process. Starting with a clear concept is paramount for being able to plug in these new tools and bring a concept to life.