Before making this film we asked ourselves: are we capable of creating something that will make the hair on your back stand up, make your stomach drop, and your pupils dilate? If so, this expresses what this new collection means. After the first CNCPT film, we have stayed true to the same line of alternative, abstract films, moving away from the usual cycling visuals.

This is a small explanation behind some elements in the film:

The ice: the concept behind the block of ice (which was real!)
was to take the video completely out of the normal cycling context, give it a fresh feeling and connect it with the polar white color gradient on the sleeves of each jersey. Digging a little deeper, the film was also an "Alien the movie/War of the Worlds" idea in which future technology had been frozen in time, remaining dormant and waiting to be released.

The white material: this white fabric was there to conceptualize
the birth of an idea. The unstoppable and almost aggressive emergence of a radical idea.

The setting: we had already shown the birthplace of all designs: the "Givelo laboratory" on previous occasions, but here we wanted to take it to the underworld. Along with our mad scientists creating experiments and releasing the Jersey, which relates to our process of experimentation and design implementation.